THE HI TECH AIR JORDAN SHOES
The Michael Jordan shoes are the most successful experience ever to be produced in the history of the sneaker manufacturer in the United States of America and other world markets. This is so because the shoes were not highly publicized by the basketball superstars but also they meet a high quality standard assurance. The Michael Jordan shoes were putting into considerations the all the conformity standards in quality and quantity assurance and safety comfort ability of the users. They were also mass produced in different shapes, sizes and colors. Making these sneakers among the most widely available in the liberal global market.

The Dynamism of Consumer Taste and Preferences.
When they were introduced in the market in the 1994, the sales were not good enough. They had a bad sales forecast which led to the downsizing of the entire manufacturing plant workers as the company could not be able to sustain their salaries. However the marketing team and top management went back to the drawing board. They were re introduced back in the market in 2001 after studying well the marketing forces and dynamism in consumer taste and preferences. This worked for them and the shoes sold pretty well and were received in the market. They were not yet done as the sales of the Michael Jordan shoes recorded astronomical sales figures in 1997 being rebranded as “Fire Red” Jordan shoes.

Introduction Of Automated Systems
Now since Michael Jordan shoes were a number one priority in sneakers wears and also incorporated in the fashion circles. They had to maintain the top sport by coming up with measures that will not only see them commanding the market share but also locking other competitors as well.  Since they had beyond any reasonable doubt embraced the technology, they had to invest in automated system that will enhance efficiency in their global supply chain management and proper ware housing storage facilities.  This culminated to the introduction of the Manufacturing Administration and Management Systems.

This system played a big role in ensuring efficiency of the product line from the manufacturing level to all the chains involved until it is stocked in mega market retail chain and authorized dealers globally. The system came with the introduction of bar coding system that is linked to the internet and connected to the GPS systems that can be able to monitor and track information of the sale of item from mega markets shelves and relaying the information back to the manufactures. This means that from the manufactures office just at the touch of a button he can be able to tell how many shoes units have been sold immediately start to manufacture to replace the sold units.

Efficiency of the administration also is evidently seen as the system has a time and attendant feature which performs the staff registry and can be able to relay either in printed or soft copy the performance audit of the factory and administrative workers in their regional and international branched. By doing so they can be able to maintain a workforce that is dedicated and hardworking and allocate them appropriately in their areas of need.